Objectives:

 - Build a positive perception of the EIB as the EU's bank in Ukraine
 - Increase interest in the EIB's activities in Ukraine
 - Showcase the EU's support for Ukraine in combating Russian aggression

Solutions:

Local campaign:
 - Outdoor advertising (static and video formats)
 - Placement of informational materials at points of contact
 - Content project collaborations with media platforms
 - Promotion on social media

Results:

Approximately 300,000 Ukrainians became aware of EIB projects